Renata Hanko · Creative Lead, Bristol, UK
13+ years building brand systems, motion campaigns and high-impact design for McDonald's, Nando's, Lidl, B&Q, Haven and more.
Character animation, kinetic campaigns, explainer video — motion is where brand storytelling truly comes alive.
Her designs are always top quality and align perfectly with our partners brand guidelines. I've received great feedback from two of our employer partners on Reni's work.
They'll now never move on from Lifetime being their preferred supplier. A huge turnaround, in no small way down to the outstanding design work on this project.
We never seen such a well put to point process of creation. From the moment the brief has been sent, to the time we got the first draft, everything ran smoothly.
...and many more.
Senior Creative Lead with 13+ years turning complex briefs into clear, scalable design, across brand systems, motion campaigns, and digital experiences that work hard in the real world.
Based in Bristol. Open to senior in-house and agency roles. Experienced leading teams, mentoring designers, and presenting directly to boards and stakeholders.
MA in PR & Advertising · Google UX Certificate · Super Advanced Motion Graphics, Soho Editors.
I set visual direction across campaigns and brand touchpoints, translating strategy into something people feel before they read. I've presented to boards, led creative reviews, and shaped outcomes from the first brief to the final asset.
I build brand systems that scale, not just guidelines documents, but living toolkits that teams actually use. I act as brand guardian, introducing review processes and raising the standard of consistency across every deliverable.
From character animation to kinetic campaigns, I produce motion work that earns attention. I script, storyboard and animate in-house, delivering projects like Haven and B&Q with zero amendments on first delivery.
I lead multi-channel campaigns from concept to completion. The NAW #IAspiretoBe campaign drove a 110% increase in applications. I design for impact at every touchpoint, whether it's a social GIF or a printed activation box.
I approach web design through a UX lens, understanding user journeys before picking up a tool. The MyLife portal redesign increased user engagement by 20% by restructuring information architecture around real learner needs.
I've mentored junior and midweight designers, leveraging their individual strengths to raise team standards. I believe good mentorship means giving people space to own their work while knowing when to step in with direction.
Proficient across the full Adobe CC suite (Illustrator, Photoshop, InDesign, After Effects, Premiere). I also work directly in Figma for UI and prototyping, and build production-ready HTML/CSS when the project calls for it.
Open to Senior Designer and Creative Lead roles. Always happy to discuss interesting projects and collaborations.
