Brand Identity for Mayten
Mayten is a innovation and tech startup which is helping companies build products (software, IoT) faster and bring them to market earlier.
The inspiration for their brand identity stems from the fusion of futuristic aesthetics, minimalist design principles, and a touch of the brand's unique DNA. We have taken a deep dive into understanding the target market, the brand's values, and the desired perception. Through extensive brainstorming and sketching sessions, we developed a concept that perfectly aligns with the brand's vision while standing out from the crowd.
The Logo
The centrepiece of our brand identity project is the logo—a symbol that encapsulates the essence of tech and all that tech encompasses. The logo reflects software development at it’s core: showcasing coding language and visuals in an easily recognisable format straight from the first glance.
The logo's design represents the perfect balance between simplicity and complexity, reflecting the harmonious blend of technology and human-centric experiences.
Colors and Typography
Our color palette, carefully selected typography, and complementary visual
elements further enhance the brand's visual identity, creating a cohesive and
memorable look and feel.
elements further enhance the brand's visual identity, creating a cohesive and
memorable look and feel.
Look and feel
The tone of voice of Mayten was designed to make technology relatable and approachable for everyone. By incorporating playful language, catchy phrases, and clever wordplay, they inject a sense of excitement and enjoyment into every interaction.
"While we focus on infusing fun and playfulness into our communication, we also understand the importance of being informative and helpful. Our tone of voice strikes a balance between entertainment and delivering valuable information. We provide clear instructions, useful tips, and relevant insights, ensuring that our audience can navigate the world of innovation and software solutions with ease and confidence."
