The Challenge
The Brief
Develop a complete brand identity for a functional beverage startup entering a competitive wellness market that needed to feel premium yet approachable, communicating energy and wellbeing without tired category clichés.
The Approach
The Solution
A bold visual system centred on a dynamic logomark that evokes movement and vitality. The colour palette balances deep confident tones with vibrant accents, motion assets in After Effects extend the brand into animated formats, and clean typography lets the packaging cut through on shelf.
Outcomes
4
Can Designs Across the Range
Full
Visual System from Logo to Motion
Brand
Identity Ready for Commercial Launch
A brand identity built to stand up to the biggest names in the functional beverage space.
Project Brief