Brand Identity · Tech · Visual System

Mayten

Innovation and Tech Startup Brand Identity

Client
Mayten
Year
2023
Role
Senior Graphic Designer
Category
Brand Identity
The Challenge

The Brief

Create a comprehensive visual identity for an innovation and tech startup that helps companies build products faster, needing to feel futuristic and credible without losing approachability.

The Approach

The Solution

Developed a visual system rooted in futuristic aesthetics and minimalist design principles, with a logomark referencing software development and coding language, a considered colour palette, clean typography and tone of voice guidelines that feel technically sharp and distinctly modern.

Outcomes
Complete
Logo, Colour, Typography and Tone of Voice
Live
New Website Developed and Launched
Full
Control Across All Brand Assets

A brand that looks as innovative as the product it represents.

Design Review
Brand IdentityLogo DesignVisual SystemTechInnovation