The Challenge
The Brief
Create a bold, characterful brand identity for a burger restaurant that stands out in a competitive food and beverage market, capturing the personality of a no-nonsense, quality-first kitchen.
The Approach
The Solution
Developed a distinctive identity anchored by a strong logotype and icon that immediately communicates the brand's character, with bold, confident visual language designed to work seamlessly across digital menus, packaging, signage and social, balancing attitude with appetite appeal.
Outcomes
Bold
Visual Language Across All Touchpoints
Full
Logo, Typography and Colour System
1
Brand Video Produced
Exactly the character we were after. It feels like us on every surface.
Design Review