The Brief
Create the complete visual design for the annual National Apprenticeship Week video campaign, building a cohesive format for multiple clients across all social media platforms to showcase the impact of apprenticeships and drive learner enrolment.
The Solution
Led the complete visual creative direction, creating a bold campaign identity with geometric shapes, vibrant teal-and-purple palettes and real learner photography that felt authentic and dynamic, alongside animated GIFs built for social engagement and a templated video format that reduced production time by over 60% while maintaining consistent quality across every client deliverable.
Developed the campaign hashtag mechanic as the unifying idea, a simple, shareable format that put real learner ambition at the centre of every piece of communication.
Created the campaign identity with bold geometric shapes, a vibrant teal-and-purple palette and a dynamic layout system that worked across all formats from GIF to print.
Produced a series of animated GIFs designed for maximum engagement on LinkedIn and Instagram, each sized and optimised for native platform performance.
Built a flexible video template in After Effects allowing the team to produce on-brand campaign videos for multiple national clients at speed, cutting production time by over 60%.
110% increase in apprenticeship applications versus the prior year, 48% increase in B2B traffic and 23,791 organic impressions during campaign week.
We managed to deliver great impact videos across all clients during NAW with ease, the engagement was extraordinary!
Partnership Executive, Lifetime Training