The Brief
Haven needed an informational animation to guide their apprentices through the full journey of their programme, including on-the-job training, Aptem tracking, coaching sessions and end-point assessment, made to feel exciting and achievable rather than bureaucratic while staying tightly aligned to Haven's distinctive coastal and hospitality brand.
The Solution
Developed the creative concept, scripted the voiceover and built the full storyboard before producing every frame of animation in After Effects, with the narrative following a learner character driving from the city to a Haven coastal park as a metaphor for the apprenticeship journey. All characters, environments and interface screens were designed from scratch.
Worked with Haven and Lifetime to understand the full apprenticeship journey, then scripted a voiceover narrative that made complex process information feel human and approachable.
Developed the road trip concept, following an apprentice driving from the city to a Haven coastal park as a metaphor for the apprenticeship journey, with a 13-scene storyboard covering every stage from enrolment to end-point assessment.
Designed all characters, coastal environments, branded signage and interface screens from scratch, staying within Haven's established brand palette throughout.
Produced entirely in After Effects, including kinetic typography, data visualisation moments and smooth scene transitions.
Delivered to client with zero amendments required, a first-time approval on a full animation build.
The video was received with great feedback. The client was really satisfied with the end result and they didn't require any additional amendments.
Project Manager, Lifetime Training