The Brief
During the rebrand of the Wetherspoon apprenticeship programme a core challenge emerged: many learners did not want their photographs used in promotional materials. Rather than treating this as a limitation, the brief evolved into an opportunity to design a set of original illustrated characters representing the full range of apprenticeship roles while capturing the brand's new visual style.
The Solution
Developed a cohesive set of illustrated characters, each representing a different Wetherspoon apprenticeship role including bar staff, kitchen, management and front-of-house, with a consistent visual language across proportion, colour palette and line weight built for flexibility at small print sizes and full scale in digital animations.
We love these new characters. They show clearly the style we were pushing for and are a great alternative to images as some of our learners do not want their images showcased.
Client, Wetherspoon