The Brief
Create an engaging animated explainer to raise awareness of Lifetime's internal wellbeing programme, making support resources feel accessible, warm and genuinely worth exploring for all employees, not just those already struggling.
The Solution
Developed a character-led narrative using relatable workplace scenarios to communicate mental health support, physical wellbeing resources and team connection initiatives, with the illustration style deliberately warm and inclusive and the entire project scripted, storyboarded and animated in-house from concept through to final delivery.
The animation really landed with our team. It didn't feel like a corporate tick-box exercise; it felt human, and that made all the difference to how people actually engaged with the programme.
People and Culture Team, Lifetime Training