The Challenge
The Brief
Craft a hotel brand communicating old-world luxury while feeling fresh and relevant to a modern traveller, without predictable gold-and-serif clichés.
The Approach
The Solution
An identity rooted in refined typography, considered spacing and architectural references, where every touchpoint feels purposeful and old-world luxury is reframed for the contemporary traveller.
Outcomes
Refined
Luxury Identity Across All Touchpoints
Full
Identity for Hotel and Hospitality Contexts
Led
By Typographic Restraint and Considered Space
A hotel identity that earns every star on its own design merit.
Design Review