The Brief
B&Q's apprenticeship programme had stalled, active vacancies had fallen to zero and there was a real risk of the client leaving for a rival provider. The brief was urgent: create something that would re-energise unit managers across the business and remind B&Q of the value of the partnership.
The Solution
Led the full creative direction and production of the B&Q Reignite activation campaign, centred on a branded Reignite Box mailed directly to store managers containing print materials, stickers, manager guides and a QR-linked digital resource, alongside a short-form video campaign. Every touchpoint used B&Q's bold orange-and-black palette with Lifetime co-branding.
They'll now never move on from Lifetime being their preferred supplier. A huge turnaround, in no small way down to the outstanding work on this project.
Account Manager, Lifetime Training