The Challenge
The Brief
Create a luxury beauty brand identity with warmth and confidence, aspirational and accessible, standing out in a crowded market where visual shelf presence is everything.
The Approach
The Solution
A refined identity centred on a sculptural wordmark with elegant letterforms, with a warm, feminine palette built for shelf impact that works across packaging, digital and editorial contexts with equal confidence.
Outcomes
Packaging
Cosmetics Identity Including Pack Design
Warm
Feminine Palette Crafted for Shelf Impact
Full
Logo, Packaging and Editorial Applications
Warmth, elegance and confidence: a brand that women actually want to pick up.
Design Review